Why is there such a buzz around the new title Fearless by Max Lucado? Two reasons:
1. It's Max Lucado (duh!)
2. Because Michael Hyatt said so
How do you create a Michael Hyatt-esque persona in your building? Publishing is tough - saying things that the real 'buying public' is interested in isn't easy--just try talking about what kind of Wheaties you had for breakfast and see how many people follow YOU around!
How do you put yourself out there in front of the competition, your friends, your neighbors, your peers, (and let's face it--your BOSS!) every day and not be scared?
Be Fearless in marketing your product. Forget all those people who tell you it's impossible, improbable, unlikely.
What do they know anyway?
1. It's Max Lucado (duh!)
2. Because Michael Hyatt said so
How do you create a Michael Hyatt-esque persona in your building? Publishing is tough - saying things that the real 'buying public' is interested in isn't easy--just try talking about what kind of Wheaties you had for breakfast and see how many people follow YOU around!
How do you put yourself out there in front of the competition, your friends, your neighbors, your peers, (and let's face it--your BOSS!) every day and not be scared?
Be Fearless in marketing your product. Forget all those people who tell you it's impossible, improbable, unlikely.
What do they know anyway?
Posts
Love the site! I wanted to laud the marketing skills of Dave Schroeder at Nelson who works on all of Max Lucado's projects. Dave has been behind the marketing of Bill Bennett's America books, Bill Cosby's most recent book, and several other NYT bestsellers. He and Ashley Deets focus most of their time and energy on Max and believe in his message. As always, great work from Dave & Ashley!
ReplyDeleteYes, that's a great point. Behind all great leaders there is an AMAZING team.
ReplyDeleteSomething that's way too easy to forget when all you see is the 'face'.